Report - Campaign Summary

Provides a view of Key Performance Indicators (KPIs) at the Campaign Name level

Tabular Data

• Campaign Title – Name used when activated and published 
• No. of Screens – Total screens that play the campaign
• No. of Stores – Total stores that play the campaign 
• Start Date – Date when campaign can start playing
• End Date – Date when campaign stops playing
• Total Play Time (Hours) – Aggregated play time for the campaign
• Total Plays – Aggregated number of plays for the campaign
• Attributed Sales - Total attributed dollars associated with the campaign

NOTE: If Attributed Sales is empty, there is no sales attribution for the available campaigns. Reasons can be lack of point-of-sale data for the product category or content that is not related to product sales. 

Filters

• Campaign Title - The names assigned during activation
• In-Store Location - The specific areas within stores where the content is shown
• Store - The stores where content is shown
• Complete - Indicates whether the published campaigns have been completed
• Campaign Type - Specifies whether campaigns are brand campaigns or retailer campaigns
• Parent CPG - The brands associated with campaigns through sales attribution
• Campaign Start Date – A slider to focus on dates when the campaigns begin
• Campaign End Date – A slider to focus on dates when the campaigns are set to end
• Impression Play Date - A slider to focus on specific dates when the content was played

Key Metrics

• No. of Campaigns - Total number of campaigns that have played 
• Distinct Screens - Total distinct count of screens displaying media 
• Total Plays - Total count of plays that have occurred across all 
• Total Play Time (Hours) - Total number of hours that media has played 
• Attributed Sales - Total attributed dollars associated with the eligible campaigns