Report - Campaign Summary - Brand Level

Provides a view of Key Performance Indicators (KPIs) at the Campaign Name and Parent CPG level

Tabular Data

• Campaign Title – Name used when activated and published 
• Parent CPG – The brand attributed to the campaign. If blank, brand attribution is not set or does not apply.
• Start Date – Date when campaign can start playing
• End Date – Date when campaign stops playing
• Total Play Time (Hours) – Aggregated play time for the campaign
• Total Plays – Aggregated number of plays for the campaign

Filters

• Campaign Title - The names assigned during activation
• In-Store Location - The specific areas within stores where the content is shown
• Store - The stores where content is shown
• Complete - Indicates whether the published campaigns have been completed
• Campaign Type - Specifies whether campaigns are brand campaigns or retailer campaigns
• Parent CPG - The brands associated with campaigns through sales attribution
• Campaign Start Date – A slider to focus on dates when the campaigns begin
• Campaign End Date – A slider to focus on dates when the campaigns are set to end
• Impression Play Date - A slider to focus on specific dates when the content was played

Key Metrics

• No. of Campaigns - Total number of campaigns that have played 
• Distinct Screens - Total distinct count of screens displaying media 
• Total Plays - Total count of plays that have occurred across all campaigns
• Total Play Time (Hours) - Total number of hours that media has played 
• Distinct CPG / Brand – Total number of unique CPGs / Brands across the campaigns