Provides a view of Key Performance Indicators (KPIs) at the Campaign Name, screen type, and screen level
Tabular Data
- Campaign Title – Name used when activated and published
- In-Store Location – Where the campaign is played within a store
- Screens – Screen IDs that played the campaign
- Start Date – Date when campaign can start playing
- End Date – Date when campaign stops playing
- Total Play Time (Hours) – Aggregated play time for the campaign
- Total Plays – Aggregated number of plays for the campaign
Filters
- Campaign Title - The names assigned during activation
- In-Store Location - The specific areas within stores where the content is shown
- Store - The stores where content is shown
- Complete - Indicates whether the published campaigns have been completed
- Campaign Type - Specifies whether campaigns are brand campaigns or retailer campaigns
- Parent CPG - The brands associated with campaigns through sales attribution
- Campaign Start Date – A slider to focus on dates when the campaigns begin
- Campaign End Date – A slider to focus on dates when the campaigns are set to end
- Impression Play Date - A slider to focus on specific dates when the content was played
Key Metrics
- No. of Campaigns - Total number of campaigns that have played
- Distinct Screens - Total distinct count of screens displaying media
- Total Plays - Total count of plays that have occurred across all
- Total Play Time (Hours) - Total number of hours that media has played
- Max Sales Data Available – The most recent date of available point-of-sales data
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