Report - Category Store Comparison

Provides a view comparing similar categories across two selected stores to better understand where future content campaigns should be played. 

Tabular Data

• Category – Name of category
• Relevancy Index – How relevant the category is for the filters applied. 100 is the average. Anything over 100 is more relevant and better.
• Seasonal Index –  How seasonality is relevant to a category. 100 is the average. Anything over 100 is more relevant and better.
• Combined Index – Combined score of Relevancy Index and Seasonal Index.  Use the highest value to target both relevant and seasonal categories.
• Estimated Lift – Calculated based on the combined index score.  The higher the index the higher the estimated lift.
• Opportunity – Calculated based on the estimated lift times the sales for the category

Filters

• Region – Select a Designated Market Area (DMA)
• Account – Select a CPG / Parent Brand 
• Department – Select a department level from the product hierarchy
• Screen Location – Location of where the content plays within a store
• Brand – Select a specific brand
• Category – Select a category level from product hierarchy
• Day of Week – Isolate sales for a particular set of days
• Date Range – A slider to focus on a date range to look for opportunities
• Store Number – Select the store for each comparison table

NOTE: Reports can be configured based on the retailer-supplied data available. Please contact your account representative to learn more.