Retail Media Strategy Builder

Identify opportunities across the network to help create new campaigns to support an overall in-store digital content strategy.

When accessed, a landing page provides these available reports:

• Category Store Comparison - Discover upcoming content strategy opportunities by store across product categories
• Brand Store Comparison - Uncover upcoming content strategy opportunities by store across brands

NOTE: Some reports may not be accessible due to your account role.

Each report has these components:

• Tabular Data – Organized data in a grid format, consisting of rows and columns
• Filters – Narrow down the data displayed in your reports. Filters are applied at the report level.
• Key Metrics – Highlighted measurable values calculated based on the available tabular data

The following reports are described in detail:

• Report - Category Store Comparison
• Report - Brand Store Comparison